iToilet

iToilet

iToilet was a spoof advert written by Stephen Murray in March 2002, targetting at the coloured iMac and iBook models. It was also a parody of Apple's persuasive advertising. But nevertheless nicknames like toilet seat contributed to the reputation of the distinctive and unforgettable design.

Polls

I rate the new iBook-Clamshell website as

	very good
	good
	satisfactory
	adequate
	inadequate
	insufficient

Cite

It's a long way from a toilet laboratory in Chigwell, north London to the heart of Silicon Valley, California.

But in eight years, Jonathan Ive has covered this distance to establish himself as one of the world's most celebrated and sought after designers.

In his role as vice-president of industrial design at Apple, he has been responsible for a whirlwind of innovation, including the original iMac computer and its portable cousin, the iBook.

BBC News