|Interior view: Display hinges|
Apple Designer Jonathan Ive mentioned in an iBook advertisement film: You will be discovering features and details months into actually owning the product.
|It's a long way from a toilet laboratory in Chigwell, north London to the heart of Silicon Valley, California.
But in eight years, Jonathan Ive has covered this distance to establish himself as one of the world's most celebrated and sought after designers.
In his role as vice-president of industrial design at Apple, he has been responsible for a whirlwind of innovation, including the original iMac computer and its portable cousin, the iBook.