| Jonathan Ive #1, iBook designer |
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There is a tendency for designers to understand the use of a product soley in terms of what happens between its being switched on and off. Convinced that carrying the product also defined an important aspect of its use, we developed the flip-up handle and robust polycarbonate shells co-moulded with rubber. Jonathan Ive, iBook designer |
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| It's odd; on paper I don't even like capitalism that much, or believe in The American Way, or think that gadgets -- or any possession -- can make us happy. I'm not the kind of guy who normally watches corporate presentations, let alone watches them through tears. And yet when Steve Jobs introduced the clamshell iBook back in 1999, I found myself actually weeping with gratitude. Momus, wired.com |
