| Jonathan Ive #1, iBook designer |
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There is a tendency for designers to understand the use of a product soley in terms of what happens between its being switched on and off. Convinced that carrying the product also defined an important aspect of its use, we developed the flip-up handle and robust polycarbonate shells co-moulded with rubber. Jonathan Ive, iBook designer |
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| Apple's original iBook was the computer equivalent of the Beatles' Sgt. Pepper's album. With its whimsical toilet-seat design, its fruity colors, including orange, blueberry, and lime, and its built-in antenna for wireless networking, it was a daring departure in both style and technology from the boring, boxy portable PCs of the Windows world. Peter Lewis, Fortune magazine |
