| Bryan Appleyard, Sunday Times |
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Having left in 1985, Jobs returned to Apple in 1997 and unleashed his corporate son, Ive. Apple's software was in a mess and its market share almost invisible. So Jobs went for taste, and Ive produced a series of extraordinary, wildly postmodern machines. With their translucent, candy-coloured plastics and, in the case of the desktops, large, inviting handles, they had an almost overpowering tactile quality. Bryan Appleyard, Sunday Times |
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The problem is, have you seen the new iBooks? Yeah, the style and design are fine, but do I really want to be seen carrying one of these in public (in Tangerine or Blueberry)? How about into a business meeting with a client? Not bloody likely. T.S. Roach, MacObserver.com |
