iBook Clamshell | Aktuelles

Microsoft ad for Clamshell iBook

... no, actually for Microsoft Office 2001 - but you won't notice it while turning the pages. The new MS Office version for the Mac was published almost at the same time when the last iBook firewire revisions with 366Mhz and 466mhz were presented at the Macworld Expo in Paris.

The strategy to put a different product optically in the foreground in order to win over sympathy to his own is already very innovative.

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Cite

It was a commercial success. Only six weeks after the unveiling, Apple received more than 140,000 advance orders. The iBook and iMac dramatically helped Apple climb back to fame, doubling Apple's market share at the time to 11.2%. For the fiscal year 1999, Apple reported revenues of $6.1 billion.

Joshua Coventry, LowEndMac.com