It's history repeating
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Years before he moved to San Francisco to join the Apple design team, iBook Designer Jonathan Ive started his designer career in 1990 as a partner of the London agency tangerine. A major customer was the plumbing company Ideal Standard. The first iBook which Steve Jobs revealed in 1999 came in a color called tangerine, some people said that it looked good bit like a toilet seat...
The integrated handle
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A new and unique feature of the Clamshell iBook was the seamlessly integrated handle which is invisible at first sight.
Steve Jobs demonstrated this feature during the presentation of the iBook at the Macworld conference and Expo in New York on Jul 21 in 1999. The designer Jonathan Ive wanted to facilitate the process of carrying the iBook, e.g. in University from one lecture hall to the other.
The iBook is not on the table
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The Clamshell iBook turned out to be very popular with pilferers. Therefore the advertising agency TBWA created a campaign for Brazil in july 2000 after an iBook was stolen during a press conference- The iBook is not on the table
The Barbie iBook
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I always wanted to take a photo of the real Barbie iBook.
I like to thank my daughter, who gave me her "French Barbie" from the Collector's Edition, and an original pink Barbie laptop.
Insiders know that the design and color of Clamshell iBooks has caused some mockery stimulated by a comment the PC Magazine columnist Dvorak. Until today some people call the iBook by the nickname "Barbie purse" - which is of course better than "toilet seat"